ITC Classmate pairs QR learning with omnichannel reach in digital-first India
ITC’s Classmate is combining integrated paper sourcing, broader stationery ranges and QR-led eduGAMES content while selling through general and modern trade, e-commerce, quick commerce, D2C and schools. Consumer spends on the brand have crossed Rs 1,000 crore.
ITC’s Classmate is using integrated paper sourcing, expanded stationery products and QR-led eduGAMES content to stay relevant amid digital learning. The brand sells through general and modern trade, e-commerce, quick commerce, D2C and schools, while facing price-sensitive regional competition.
Why this matters
The move follows recent Classmate signals on widening its omnichannel play and adding digital learning to keep stationery relevant in digital-first India.
Omni-channel signals are accelerating, up 195500% QoQ.