ITC Classmate links notebooks to digital learning as it defends relevance in hybrid education
Classmate is expanding QR-enabled eduGAMES, school partnerships and omnichannel reach to compete in India’s ₹16,500-crore paper stationery market as student learning shifts between classrooms and screens.
ITC’s Classmate is expanding its stationery-and-digital learning proposition through QR-enabled eduGAMES, omnichannel distribution and school tie-ups, seeking share in India’s Rs 16,500-crore paper stationery market amid price competition and rising screen-based learning.
Why this matters
The move extends Classmate’s June 2025 pairing of QR-led learning content with an omnichannel stationery push and follows recent signals framing hybrid learning as reshaping stationery demand.
Omni-channel is accelerating, up 207900% QoQ.