ITC Classmate builds omnichannel reach and QR-led digital engagement
Classmate is expanding across general trade, modern retail, e-commerce, quick commerce, D2C and school channels, while using QR-linked eduGAMES Infinity to keep paper stationery relevant for digital-first students.
ITC’s Classmate is pursuing omnichannel stationery growth and digital engagement through QR-linked eduGAMES, while leveraging ITC’s integrated paper supply. The brand distributes through general trade, modern retail, e-commerce, quick commerce, D2C and school institutional channels amid price-sensitive competition.
Why this matters
The move extends Classmate’s recent QR learning-and-rewards push as it widened stationery reach, and its QR-led learning plus omnichannel distribution efforts in digital-first India.
Omni-channel is accelerating, up +208900% QoQ.