ITC bets on premiumisation, health products as it sees H2 demand momentum sustaining
ITC expects demand to hold through H2 FY26, aided by the festive season, with premium and super-premium growth across urban and rural markets. It is expanding health-oriented products while flagging elevated edible oil prices and weather risks.
ITC expects demand momentum to sustain in H2 FY26, boosted by festive season. It sees premium and super-premium growth across urban and rural markets and is expanding health-oriented products, while flagging elevated edible oil prices and weather risks.
Why this matters
Extends ITC's push into taste-plus-nutrition seen with protein Atta, drinks and Coconut Cola, now framed around premiumisation and health as demand drivers for H2 FY26.
Retail-company theme accelerating at +854200% QoQ.
Also reported by
- ET Retail — 2h after first sighting