India gives Pepsi, Red Bull, Monster and others 90 days to drop ‘energy drink’ labels
India’s food regulator FSSAI has directed beverage makers, including Pepsi, Red Bull, Monster and Reliance, to remove “energy drink” descriptors within 90 days. The move also affects how the fast-growing category is listed and promoted across Amazon, Flipkart, Blinkit and Swiggy Instamart.
FSSAI has ordered beverage makers including Pepsi, Red Bull, Monster and Reliance to remove “energy drink” descriptors within 90 days. The decision also affects e-commerce promotion by Amazon, Flipkart, Blinkit and Swiggy Instamart, disrupting a rapidly growing Indian category.
Why this matters
No related recent Pepsi signals are listed. FSSAI’s order creates a new regulatory constraint on Pepsi’s product labeling and retailer-platform presentation in India.
Retail-brand signals are accelerating, up +359100% QoQ.