Coca-Cola raises Diet Coke pricing in India as can shortages disrupt supply
Coca-Cola has shifted Diet Coke to a 330-ml can at Rs 50, up from a 300-ml can at Rs 40, as Middle East shipping disruption and aluminium-can shortages force costlier sourcing from Southeast Asia. The move lifts the per-millilitre price by 13.6%.
Coca-Cola has raised Diet Coke prices in India and introduced Rs 50 330-ml cans as aluminium-can shortages and Middle East shipping disruption force it to source larger, costlier cans from Southeast Asia.
Why this matters
The move follows recent signals that imported Diet Coke cans lifted effective India pricing by 13.6% and that aluminium disruption prompted a larger-pack shift.
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