Diet Coke raises India price as aluminium-can disruption prompts larger pack shift
Coca-Cola has replaced Diet Coke’s Rs 40, 300-ml can with a Rs 50, 330-ml format in India, lifting the per-ml price by 13.6%. Aluminium-can supply disruption linked to the Iran war and Strait of Hormuz trade has also led some bottlers to temporarily offer 200-ml glass bottles.
Coca-Cola has raised Diet Coke prices in India and shifted from 300-ml to pricier 330-ml cans as Iran-war disruption constrains aluminium-can supply through the Strait of Hormuz. Some Indian bottlers are temporarily offering 200-ml glass bottles.
Why this matters
The Diet Coke pack shift follows Coca-Cola’s broader India supply-chain focus, including Project Unnati’s mango-pulp sourcing expansion and HCCB’s reported preparation for a potential IPO by 2027.
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