FSSAI orders high-caffeine brands to drop ‘energy drink’ labels within 90 days
FSSAI’s labelling crackdown affects Pepsi’s Sting, Reliance, Red Bull and Monster, while Rajasthan has begun seizures and asked Amazon, Flipkart, Blinkit and Swiggy Instamart to halt related promotions.
FSSAI has ordered high-caffeine beverage makers, including Pepsi, Reliance, Red Bull and Monster, to stop using 'energy drink' labels within 90 days. Rajasthan has begun seizures and directed Amazon, Flipkart, Blinkit and Swiggy Instamart to halt such promotions.
Why this matters
The labelling order extends FSSAI’s tightening food-safety agenda after NITI Aayog called for stronger surveillance and a parliamentary panel sought tougher sugar disclosure, e-commerce label checks and front-of-pack nutrition labels.
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