FSSAI Gives Pepsi, Red Bull and Others 90 Days to Drop ‘Energy Drink’ Labels
India’s food regulator has directed high-caffeine beverage makers including Pepsi, Red Bull, Monster, Reliance and Hell Energy to stop using the term “energy drink”, citing the absence of category standards and potentially misleading health claims.
FSSAI has ordered high-caffeine beverage makers, including Pepsi, Red Bull, Monster, Reliance and Hell Energy, to stop using 'energy drink' labels within 90 days, citing absent category standards and misleading health-related claims.
Why this matters
The move follows FSSAI’s order requiring high-caffeine brands to drop “energy drink” labels and aligns with NITI Aayog talks on stronger food-safety surveillance and a parliamentary push for tougher sugar and e-commerce label checks.
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