FSSAI gives high-caffeine drink brands 90 days to remove ‘energy drink’ labels
Pepsi, Red Bull, Monster, Reliance and other high-caffeine beverage makers must revise packaging under FSSAI’s directive. Rajasthan has begun enforcement and curtailed e-commerce promotion, creating an immediate compliance and merchandising issue across retail channels.
FSSAI has ordered high-caffeine beverage makers to remove 'energy drink' claims from labels, affecting Pepsi, Red Bull, Monster and Reliance. Companies have 90 days to comply, while Rajasthan has begun enforcement and restricted e-commerce promotion.
Why this matters
FSSAI’s 90-day labeling order for Pepsi, Red Bull and peers follows related reports on the same directive and NITI Aayog’s push for stronger food-safety surveillance and enforcement.
Retail-brand signals are accelerating, up +360100% QoQ.
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