Coca-Cola India shifts Diet Coke to 330ml cans as supply disruption lifts unit price
Coca-Cola has introduced 330ml Diet Coke cans at Rs 50 in India, replacing scarce 300ml cans priced at Rs 40 after Middle East shipping disruption raised aluminium-can procurement costs. The move increases the per-ml price by 13.6%, with some bottlers offering 200ml glass bottles as a temporary alternative.
Coca-Cola has introduced 330-ml Diet Coke cans at Rs 50 in India, replacing scarce 300-ml Rs 40 cans after Middle East shipping disruption raised aluminium-can procurement costs. The per-ml price increase is 13.6%, while some bottlers offer pricier 200-ml glass bottles.
Why this matters
The pack change follows recent Coca-Cola signals on Diet Coke price increases in India, can shortages disrupting supply, and imported cans lifting effective pricing by 13.6%.
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