India D2C GMV set to nearly 5x to $310 Bn by 2031 as 'D2C 3.0' rewires playbook

Inc42 pegs $245 Bn incremental D2C GMV opportunity by 2031, with retention, quick commerce and unit economics replacing growth-at-all-costs. F&B, beauty, wellness and micro-brands lead investor interest after $10 Bn raised across 1,400+ deals since 2015.

— Filed Thu, 14 May, 2026, 21:20 IST · Source Inc42 · Buzz · Updated

Inc42 report flags D2C 3.0 era prioritising retention, quick commerce and unit economics. India D2C GMV projected to scale from $65 Bn to $310 Bn by 2031, with F&B, beauty, wellness and niche micro-brands leading investor interest.