Hisense India enters washing machines, eyes 10% share to challenge LG and Samsung
Hisense India adds washing machines as its third category, targeting 10% market share in 3-4 years. Backed by Dixon OEM sourcing, a USD 10M Sri City front-load plant, 42+ SKUs and 300,000 units in year one, it aims to grow India revenue 50% to USD 150M while pushing 70% offline sales.
Hisense India enters the washing machine market as its third category, targeting 10% share in 3-4 years via Dixon OEM sourcing and Sri City front-load manufacturing, while aggressively expanding offline retail to challenge LG and Samsung.
Why this matters
Hisense India adds washing machines after scaling TVs and ACs, including a recent Sonovision tie-up to push those categories across 86+ stores in Andhra Pradesh and Telangana. The new plant signals deeper India manufacturing bets.
Retail-brand signals accelerating, up 297600% QoQ.