FIFA final doubles restaurant bookings, lifts big-screen TV demand 30-40% across metros
Speciality Restaurants, Impresario's Social and Massive's brands report advance bookings more than doubling and 1.5x normal weekend sales as the FIFA final drives late-night gatherings in Kolkata, Mumbai, Bengaluru and Hyderabad. Liquor licences extended to 3am, kitchens open till 4am. Hisense and peers see 30-40% jump in large-screen TV sales on cashback and EMI offers.
FIFA World Cup final drives weekend spending spike in India: restaurants, pubs and microbreweries see doubled bookings and extended hours, while TV makers like Hisense report 30-40% jump in large-screen demand with cashback and EMI offers.
Why this matters
Follows Avik Chatterjee taking CEO reins at Speciality Restaurants with an expansion and retail push; the FIFA final surge underscores demand for late-night dining formats.
Footfall steady with 395 signals in 90 days.