Memory-chip price hikes gut India's budget phone and 32-inch TV demand
Sub-₹12,000 smartphone sales fell 54% YoY (Jan-May) as entry share halved to 14%, while the ₹12,000-30,000 band grew 17%. 32-inch TV sales dropped 35% amid ₹3,000-3,500 hikes from 2-3x costlier memory chips. Vijay Sales reports entry units down 7-9%; makers re-enter non-smart TVs to hold sub-₹8,000.
Memory-chip-driven price hikes crushed India's entry-level smartphone and 32-inch TV demand, shrinking budget segments while mid/premium grow. Retailers like Vijay Sales report declining low-end sales; TV makers re-enter non-smart segment to hit sub-₹8,000 price points.