Memory-chip cost surge guts budget phone and 32-inch TV sales as buyers trade up
Sub-Rs12,000 smartphone sales fell 54% YoY (Jan-May) while the Rs12,000-30,000 segment rose 17% and premium grew 6%. Entry-level share halved to 14%. 32-inch TV sales dropped 35% on Rs3,000-3,500 price hikes; 43-inch+ demand up 8-15%. Brands prune budget models; some re-enter non-smart TVs.
Price hikes from surging memory-chip costs cut entry-level smartphone and 32-inch TV sales in India, while mid-range and premium grow. Brands prune budget models; some like Super Plastronics re-enter non-smart TVs to keep prices low.
Why this matters
Vijay Sales sees the memory-chip squeeze reshape demand mix, echoing signals that electronics prices surged 12-40% and pushed consumer durable loans to a record ₹1.19 lakh crore.
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