Hisense India enters laundry category with washing machines from ₹11,999

Hisense India has launched top-load and semi-automatic washing machines in capacities from 7kg to 14kg. The range will be sold via retail partners, Amazon, Flipkart and Reliance Digital, extending the brand’s India home-appliance portfolio.

— Filed Fri, 24 Jul, 2026, 21:00 IST · Source The Hindu BusinessLine · Updated

Hisense India entered the laundry category with top-load and semi-automatic washing machines, priced from Rs. 11,999. The range will be sold through retail partners, Amazon, Flipkart and Reliance Digital, supporting its broader India home-appliance expansion.

Why this matters

The launch follows a recent signal that Hisense India is targeting a 10% washing-machine share against LG and Samsung, while extending its appliance presence beyond the TV category highlighted in recent market signals.

Retail-brand signals are accelerating, up +352000% QoQ.