Hero's Vida rebrands, expands portfolio to become India's 4th largest e-scooter maker
Vida (Hero MotoCorp) captures ~11% e-2W market share with 151,748 units sold in FY26, tripling volumes YoY. A mass-market push and battery-as-a-service pricing from Rs 50,000 underpin the growth, with off-road and premium models planned as e-2W penetration hits 9.2% in Q1FY27.
Hero's EV brand Vida rebrands and expands portfolio, capturing ~11% e-2W share to become India's 4th largest e-scooter maker, driven by mass-market focus and battery-as-a-service pricing, with upcoming off-road and premium models planned.