Hero MotoCorp repositions Vida as broader EV mobility platform after doubling market share
Vida refreshes its brand identity with an expanded portfolio spanning V2, VX2, DIRT.E and NOVUS, pivoting from a single scooter line to a full mobility platform. Battery-as-a-Service and a wider lineup helped double EV market share to ~11% in FY26 from 6% at FY25 exit.
Hero MotoCorp refreshes its Vida EV brand identity, repositioning it as a broader mobility platform with V2, VX2, DIRT.E and NOVUS. Vida doubled EV market share to ~11% in FY26, driven by Battery-as-a-Service and wider product portfolio.
Why this matters
Vida's shift from a single scooter to a multi-model platform (V2, VX2, DIRT.E, NOVUS) marks Hero MotoCorp's most aggressive EV push, backed by Battery-as-a-Service and a share jump from 6% to ~11%.
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