FSSAI tells Dabur to halt food sales carrying disputed ‘100%’ claims
Dabur says it is transitioning affected labels and advertisements and seeking legal advice after FSSAI flagged the claims as misleading. The company says operational and financial impact is limited to the affected products.
FSSAI directed Dabur to halt sales of food products carrying allegedly misleading '100%' claims. Dabur is transitioning labels and advertisements, seeking legal advice, and says the operational and financial impact is limited to the affected products.
Why this matters
The directive extends Dabur’s recent pattern of revising labels and ads after FSSAI curbs on “100 per cent” claims, while the company also seeks legal advice over the food-product restrictions.
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