Dabur updates labels after FSSAI curbs ‘100 per cent’ claims; UPI MDR proposal flags new cost risk
Dabur is revising product labels and advertising after FSSAI barred certain food products from making “100 per cent” claims. Separately, the Centre is considering MDR on UPI transactions from large merchants, a proposal that could add payment-acceptance costs for major retailers.
Dabur is revising labels and advertising after FSSAI barred certain food products using “100 per cent” claims. Separately, the Centre is considering MDR on UPI payments from large merchants, potentially reshaping payment costs for Indian retailers.
Why this matters
The move extends Dabur's recent pattern of revising labels and ads, seeking legal advice, and weighing options after FSSAI barred food products from carrying “100%” claims.
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