Dabur seeks legal advice after FSSAI bars food products carrying ‘100%’ claims
Dabur India is transitioning product labels and advertising after an FSSAI prohibitory order on food products carrying “100%” claims. The company says product quality and safety are not under question and expects the impact to be limited to the affected products.
Dabur India is seeking legal advice after FSSAI prohibited sales of food products carrying “100%” claims. The company is transitioning labels and advertisements, says product quality and safety are not questioned, and expects impact limited to the objected products.
Why this matters
The move extends Dabur’s recent response: it dropped “100%” claims and revised “100% Pure” labels after an FSSAI directive while weighing legal options.
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