FSSAI directs Dabur to halt food products carrying misleading ‘100%’ claims
Dabur India says it is transitioning labels after FSSAI ordered a halt on sales of affected food products and sought an action-taken report within 15 days. The company said the regulatory action has a limited impact on its portfolio.
FSSAI ordered Dabur to halt sales of food products carrying misleading “100%” claims and submit an action-taken report within 15 days. Dabur is transitioning labels and says the impact is limited to the affected products.
Why this matters
The order follows FSSAI's request for Dabur to drop “100%” claims on honey, ghee and oils; the notice also sent Dabur shares down nearly 4%, while the stock later featured among Nifty FMCG's top losers.
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