Dabur revises ‘100% Pure’ labels after FSSAI directive, weighs legal options
Dabur India is updating labels and advertising after FSSAI ordered food brands to stop using allegedly misleading “100%” claims. The company is also assessing legal options and says the impact should be limited as most affected packs have already transitioned.
FSSAI ordered Dabur to stop selling food products using allegedly misleading “100%” claims. Dabur is revising labels and advertisements, exploring legal options, and expects limited impact because most affected packaging has already transitioned.
Why this matters
The move follows FSSAI actions asking Dabur to drop “100%” claims on honey, ghee and oils and to halt food products carrying allegedly misleading labels.
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