Dabur revises labels and ads after FSSAI action on ‘100%’ claims
FSSAI has prohibited the sale of certain Dabur food products carrying unverifiable “100 per cent” claims. Dabur says it is transitioning packaging, advertising and website content while engaging the regulator and seeking legal advice; it maintains the issue concerns marketing claims, not product quality or safety.
FSSAI prohibited sale of certain Dabur food products carrying unverifiable “100 per cent” claims. Dabur says it is transitioning labels and ads, engaging the regulator and seeking legal advice; the action concerns marketing claims, not product safety or quality.
Why this matters
Dabur’s latest move follows recent signals that it sought legal advice after FSSAI barred products carrying “100%” claims and began dropping or revising “100% Pure” labels.
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