FSSAI orders Dabur to halt sales of products carrying disputed ‘100%’ claims
Dabur India must immediately stop selling select honey, apple cider vinegar, oils, ghee and coconut products flagged for allegedly misleading “100%” claims and invalid organic-logo use. The company has been asked to submit an action-taken report within 15 days.
FSSAI ordered Dabur India to immediately stop selling food products carrying allegedly misleading “100%” claims, including honey, apple cider vinegar, oils, ghee and coconut products. The regulator also flagged invalid organic-logo use and sought a corrective-action report within 15 days.
Why this matters
The order follows multiple recent signals that FSSAI halted Dabur food products carrying disputed “100%” claims, escalating the issue from a compliance concern to an immediate sales stop.
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