FSSAI halts Dabur food products carrying ‘100%’ claims
India’s food regulator has ordered Dabur to immediately stop selling food products carrying potentially misleading “100%” claims, spanning honey, ghee, oils and coconut products. It also flagged organic-logo usage and sought an action-taken report within 15 days.
FSSAI barred Dabur from selling food products carrying misleading “100%” claims, including honey, ghee, oils and coconut products. It also flagged invalid organic-logo usage and ordered an immediate halt plus an action-taken report within 15 days.
Why this matters
The order follows a cluster of recent FSSAI signals reporting Dabur sales halts over disputed “100%” and “100 per cent” food claims.
Retail-brand signals are accelerating, up +96,300% QoQ.