FSSAI orders Dabur to halt sales of food products carrying disputed ‘100%’ claims
FSSAI has directed Dabur India to immediately stop selling food products carrying allegedly misleading “100% natural”, “pure” or “organic” claims. The action reportedly spans honey, vinegar, oils, ghee, coconut water and coconut milk; Dabur is reviewing the notice and must report compliance within 15 days.
FSSAI ordered Dabur India to immediately stop selling food products carrying allegedly misleading “100%” natural, pure or organic claims. The action covers products including honey, vinegar, oils, ghee, coconut water and coconut milk; Dabur is reviewing the notice.
Why this matters
The order reinforces recent Dabur regulatory signals in which FSSAI reportedly told and barred the company from selling food products carrying “100 per cent” claims.
Retail-brand signals are accelerating, up 96,200% QoQ.