FSSAI bars Dabur from selling food products carrying misleading ‘100%’ claims
FSSAI has prohibited Dabur India from selling identified honey, ghee, oil and coconut products carrying misleading “100%” claims. The regulator also flagged invalid organic-logo use and has sought an action-taken report within 15 days.
FSSAI barred Dabur India from selling identified food products carrying misleading “100%” claims, including honey, ghee, oils and coconut products. The regulator also flagged invalid organic-logo use and ordered an action-taken report within 15 days.
Why this matters
The action follows recent signals that FSSAI ordered Dabur to halt foods carrying allegedly misleading and disputed “100%” claims, pointing to an escalating regulatory issue around its food-labeling practices.
Retail-brand signals are accelerating, up +96050% QoQ.