FSSAI orders Dabur to halt sales of food products carrying disputed ‘100%’ claims
Dabur India has been directed to immediately stop selling food products carrying allegedly misleading claims including “100% Natural”, “100% Pure” and “100% Organic”. The action spans categories such as honey, vinegar, oils, ghee and coconut products, pressuring the FMCG maker’s shares in early trade.
FSSAI ordered Dabur India to immediately stop selling food products carrying allegedly misleading “100%” claims, covering items including honey, vinegar, oils, ghee and coconut products. Dabur shares fell over 2% in early trade amid volume, demand and commodity-cost pressures.
Why this matters
The order reinforces recent Dabur signals reporting FSSAI halting food products with “100%” claims and directing a stop to products carrying “100 per cent” claims.
Retail-brand signals are accelerating, up 96,600% QoQ.