FSSAI gives energy-drink brands 90 days to drop “energy” from labels and marketing
India’s food regulator has directed major energy-drink brands to remove “energy” from product labels, advertising and marketing within 90 days. The move puts packaging, distribution and campaigns for brands including Sting, Red Bull and Monster under immediate review.
FSSAI has ordered major energy-drink brands to remove “energy” from labels, ads and marketing within 90 days, disrupting Indian distribution, packaging and campaigns. PepsiCo will comply for Sting, while the industry seeks consultation and a risk-based enforcement approach.
Why this matters
FSSAI’s energy-label order follows its actions barring select rum and whisky sales over non-permitted flavours and forcing flavoured spirits to be relabelled.
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