United Spirits challenges FSSAI order on flavoured rum labelling
United Spirits has moved the Bombay High Court against an FSSAI order requiring rum and whisky with added flavouring to be labelled as flavoured spirits. The Diageo-controlled company says there has been no material impact so far on McDowell’s No. 1 Rum.
United Spirits has petitioned the Bombay High Court against FSSAI's order on McDowell's No. 1 Rum labelling and flavouring. The regulator says rum or whisky products using added flavouring must be labelled flavoured spirits; United Spirits reports no material impact so far.
Why this matters
The court challenge follows FSSAI notices to United Spirits and INBREW over alleged prohibited additives, and an earlier United Spirits challenge to an order restricting rum sales.
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