United Spirits challenges FSSAI order restricting rum sales
United Spirits has moved the Bombay High Court against an FSSAI order affecting a rum product, amid wider scrutiny of flavouring and age claims in India’s IMFL market. The regulatory action could require affected makers to alter labels, formulations and inventory plans.
United Spirits has challenged an FSSAI sale restriction on a rum product, as the regulator cracks down on identical flavouring and age claims across India’s IMFL sector. The action affects several major spirits makers and could force label, formulation and inventory changes.
Why this matters
The court challenge follows FSSAI notices to United Spirits and INBREW over alleged prohibited additives and an alco-bev additives crackdown, extending regulatory pressure on United Spirits' portfolio.
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