FSSAI gives beverage firms 90 days to drop ‘energy drink’ branding
FSSAI has directed six beverage companies, including PepsiCo, Reliance Consumer Products, Red Bull and Monster, to remove ‘energy drink’ branding and prohibited functional claims from packs within 90 days, citing the absence of a notified category standard.
FSSAI has given six beverage brands, including PepsiCo, Reliance Consumer Products, Red Bull and Monster, 90 days to remove 'energy drink' branding and prohibited functional claims from packaging, citing absence of a notified category standard.
Why this matters
The directive extends FSSAI’s recent scrutiny of high-caffeine beverage labels, following signals that high-caffeine brands were given 90 days to remove “energy drink” labels and that Pepsi, Red Bull and others faced similar orders.
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