FSSAI gives beverage brands 90 days to drop ‘energy drink’ labels
FSSAI has reportedly allowed about 90 days for caffeinated-beverage makers to remove “energy drink” descriptors from packaging. The industry says the transition could affect retail inventory, distribution and packaging costs; a formal order is awaited.
FSSAI has reportedly given beverage companies about 90 days to remove “energy drinks” descriptors from labels of caffeinated beverages. Industry warns the transition could disrupt retail distribution and create packaging, inventory and supply losses.
Why this matters
The reported 90-day packaging change extends recent FSSAI signals on beverage firms and high-caffeine brands removing “energy drink” branding, including coverage naming Pepsi and Red Bull.
Retail-brand signals are accelerating, up 360700% QoQ.