Forevermark opens 10th India boutique at Kolkata’s South City Mall

De Beers Group’s Forevermark Diamond Jewellery has entered East India with a boutique at South City Mall, Kolkata, taking its India store count to 10 and extending its luxury natural-diamond retail network.

— Filed Thu, 23 Jul, 2026, 10:48 IST · Source Retail4Growth (HTML list) · Updated

Forevermark Diamond Jewellery, part of De Beers Group, opened its 10th Indian boutique at South City Mall in Kolkata, marking its expansion into East India and strengthening its luxury natural-diamond jewellery retail presence.

Why this matters

The Kolkata opening follows Forevermark’s first South India store at Bengaluru’s Phoenix Mall of Asia, extending the brand’s India expansion from southern to eastern markets.

Store openings are steady, with 1,412 signals recorded in the past 90 days; no QoQ comparison was provided.