Forevermark opens first South India store at Bengaluru's Phoenix Mall of Asia
De Beers' Forevermark launched its eighth India store — and first in the South — at Phoenix Mall of Asia, Bengaluru. The outlet features 'Endless Aisle' digital browsing and 'The Moment Plan' 10+1 instalment scheme, as the brand targets 20 stores nationally by end-2026.
De Beers' Forevermark opened its first South India store at Phoenix Mall of Asia, Bengaluru — its eighth in India since September 2025. Features 'Endless Aisle' digital browsing and 'The Moment Plan' instalment scheme. Targets 20 stores nationally by end-2026.
Why this matters
Forevermark continues its India expansion push, following its bespoke ICON diamond bracelet co-designed with cricketer Abhishek Sharma. The Bengaluru launch marks its first Southern foothold en route to 20 stores by 2026.
Store openings steady with 1,228 signals in the last 90 days.