Forevermark opens first South India store at Bengaluru's Phoenix Mall of Asia

De Beers' Forevermark Diamond Jewellery debuts in Bengaluru, its first South India outlet and eighth nationally, with a target of 20 stores by year-end. The store features an interactive Endless Aisle plus inaugural offers including an INR 50,000 voucher on INR 3,00,000 purchases.

— Filed Fri, 17 Jul, 2026, 15:32 IST · Source The Hindu BusinessLine · Updated

De Beers' Forevermark Diamond Jewellery opens its first South India store at Phoenix Mall of Asia, Bengaluru, expanding to eight stores nationally with a target of 20 by year-end, featuring an interactive Endless Aisle and inaugural offers.

Why this matters

The De Beers-backed brand extends its retail footprint into South India, following recent product moves like its bespoke ICON diamond bracelet co-designed with cricketer Abhishek Sharma.

Store openings holding steady with 1,237 signals over the past 90 days.