Forevermark opens first South India store at Phoenix Mall of Asia, Bengaluru
De Beers' Forevermark Diamond Jewellery marked its South India debut at Phoenix Mall of Asia, Bengaluru, introducing an Endless Aisle digital screen. The brand now runs eight India stores and is targeting 20 by year-end.
De Beers' Forevermark Diamond Jewellery opened its first South India store at Phoenix Mall of Asia, Bengaluru, debuting an Endless Aisle digital screen. The brand has eight India stores and targets 20 by year-end.
Why this matters
The Bengaluru opening extends Forevermark's India expansion, following its bespoke ICON diamond bracelet co-designed with cricketer Abhishek Sharma. The brand is scaling from 8 to a targeted 20 stores by year-end.
Store openings holding steady with 1,229 signals over the past 90 days.