Forevermark Diamond Jewellery opens first East India boutique in Kolkata

De Beers’ Forevermark Diamond Jewellery has opened at South City Mall, Kolkata, marking its first East India store and 10th location in India. Launch offers include purchase vouchers, gold-exchange benefits and a 10+1 instalment plan for one month.

— Filed Thu, 23 Jul, 2026, 12:27 IST · Source IMAGES Business of Fashion · Updated

Forevermark Diamond Jewellery has opened its first East India boutique at South City Mall in Kolkata, its 10th Indian store. The De Beers brand is offering launch purchase vouchers, gold-exchange benefits and its 10-plus-one instalment savings plan.

Why this matters

The Kolkata opening follows Forevermark’s first South India store at Bengaluru’s Phoenix Mall of Asia and a recent signal identifying South City Mall as its 10th India boutique.

Store openings are steady, with 1,418 retail signals recorded in the past 90 days.