Forevermark Diamond Jewellery opens 10th India store at Kolkata’s South City Mall

De Beers-owned Forevermark Diamond Jewellery has entered East India with a Kolkata store at South City Mall. The brand is pairing the opening with purchase vouchers, a gold-exchange uplift and a 10+1 monthly instalment plan.

— Filed Thu, 23 Jul, 2026, 14:36 IST · Source The Hindu BusinessLine · Updated

De Beers-owned Forevermark Diamond Jewellery opened its 10th India store at South City Mall in Kolkata, expanding into East India. The luxury jewellery brand launched customer incentives and a 10-plus-one monthly instalment savings plan.

Why this matters

The opening extends Forevermark's regional rollout after its first South India store at Bengaluru's Phoenix Mall of Asia. Recent coverage also identifies the Kolkata boutique as its first East India location and 10th India store.

Store-opening activity is steady: 1,425 signals in 90 days; no QoQ percentage was provided.