FIFA World Cup lifts premium TVs as India smart TV shipments dip 3% in Q1 2026
India's smart TV shipments fell 3% YoY in Q1 2026 on weak entry-level demand, but World Cup fervour is driving large-screen and premium panel sales. Hisense reports 40-50% growth in football-strong regions like West Bengal, Odisha and Kerala; 55-inch+ sets now near a third of shipments, QLED at 30% and MiniLED up 13x.
India's smart TV shipments fell 3% in Q1 2026 amid weak entry-level demand, but FIFA World Cup is boosting premium large-screen and QLED/MiniLED sales, with Hisense reporting 40-50% growth in football-strong regions.
Why this matters
Following its distribution push with Sonovision across 86+ stores in Andhra Pradesh and Telangana, Hisense India is leaning on World Cup demand to grow premium and large-screen TVs despite a soft overall market.
Retail-brand theme steady with 2,281 signals over the past 90 days.