FIFA World Cup lifts premium big-screen TVs even as India shipments slip 3% in Q1 2026
India smart TV shipments fell 3% YoY in Q1 2026 amid cautious spending, but the FIFA World Cup drove demand for large screens. 55-inch+ TVs now ~1/3 of shipments, QLED at 30% share, MiniLED up 13x. Hisense India reports 40-50% growth in big-screen sales, expecting 60%.
India smart TV shipments fell 3% in Q1 2026, but FIFA World Cup lifted premium large-screen sales. 55-inch+ TVs, QLED and MiniLED gained share; Hisense reports 40-50% jump in big-screen sales.