Estée Lauder to acquire remaining stake in Forest Essentials, taking full control of Indian Ayurvedic prestige brand
Estée Lauder Companies will buy out the remaining interest in Forest Essentials, converting its 2008 minority position into full ownership. Terms undisclosed. The move deepens the US beauty major's bet on India's premium beauty market, where Ayurvedic positioning commands rising shelf share alongside Clinique, MAC, La Mer and Bobbi Brown.
Estée Lauder will acquire the remaining stake in Indian Ayurvedic prestige beauty brand Forest Essentials, taking full ownership after holding a minority stake since 2008. Financial terms undisclosed, deepening the US major's bet on India's premium beauty market.