Indian beauty brands chase global markets, eye first billion-dollar player in 4-5 years

Homegrown brands like Asaya, Kay Beauty and Forest Essentials are expanding into the US, UK and Middle East, leveraging Ayurveda and melanin-rich skin expertise. Investors predict India's first billion-dollar global beauty brand could emerge within four to five years.

— Filed Sun, 5 Jul, 2026, 20:44 IST · Source The Hindu BusinessLine · Updated

Indian beauty and personal care brands like Asaya, Kay Beauty and Forest Essentials are expanding into US, UK and Middle East markets, leveraging Ayurveda and melanin-rich skin expertise, with investors predicting India's first billion-dollar global beauty brand within 4-5 years.

Why this matters

Builds on Asaya's Series A prep to scale science-led skincare for melanin-rich skin in India, and broader momentum around Indian brands chasing a billion-dollar global breakout.

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