Asaya preps Series A to scale science-led skincare for melanin-rich skin in India

D2C skincare brand Asaya, targeting melanin-rich skin, is raising a Series A to fund R&D, clinical studies and offline retail expansion. It has raised ₹43 crore to date, crossed 5 lakh customers, and grown 5x in the past year, with Blinkit contributing 17% of revenue.

— Filed Thu, 2 Jul, 2026, 19:38 IST · Source The Hindu BusinessLine · Updated

Indian skincare D2C startup Asaya, focused on melanin-rich skin, is preparing a Series A round to fund R&D, clinical studies and offline retail expansion. It has raised ₹43 crore, crossed 5 lakh customers, with Blinkit contributing 17% of revenue.