Indian beauty brands chase global glow-up, eye first billion-dollar breakout
Asaya, Kay Beauty, Forest Essentials and Nat Habit are pushing into the US, UK and Middle East, leaning on Ayurveda and melanin-rich formulations. Analysts see India's first billion-dollar global beauty brand emerging within four to five years.
Indian beauty brands like Asaya, Kay Beauty, Forest Essentials and Nat Habit are expanding globally to the US, UK and Middle East, betting on Ayurveda and melanin-rich formulations. Analysts predict India's first billion-dollar global beauty brand within 4-5 years.
Why this matters
Asaya's global push follows its Series A prep to scale science-led skincare for melanin-rich skin in India, extending domestic momentum into international expansion.
Retail-brand signals steady at 2,486 over the last 90 days.