Delhivery Buys Bengaluru's Primaseller to Power Omnichannel Retail Tech for SMBs

Logistics unicorn Delhivery has acquired inventory and omnichannel management startup Primaseller, whose 300+ SMB clients include Vero Moda, Only and Forest Essentials, marking its second acquisition since 2019 as it deepens supply-chain and retail-tech offerings.

— Filed Mon, 20 Jul, 2026, 14:48 IST · Source Inc42 · Quick Commerce · Updated

Delhivery acquires Bengaluru-based retail tech startup Primaseller to boost supply chain and omnichannel retail tech offerings for SMB clients like Vero Moda and Forest Essentials.