Estée Lauder Acquires India's Forest Essentials in Surprise Ayurvedic Beauty Deal
Estée Lauder Companies signed an agreement to acquire Forest Essentials, a premium New Delhi-based Ayurvedic beauty line. The move marks a notable foreign acquisition of an Indian D2C beauty brand and signals deeper bets on India's fast-growing premium beauty market.
Estée Lauder Companies signed an agreement to acquire Forest Essentials, a premium New Delhi-based Ayurvedic beauty line, marking a notable foreign acquisition of an Indian D2C/beauty brand.
Why this matters
The deal follows reports that Estée Lauder would acquire the remaining stake in Forest Essentials, exiting its minority position to take full control of the Indian Ayurvedic prestige brand.
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