ED accuses Myntra of ₹1,654 cr FDI violation in multi-brand retail probe
The Enforcement Directorate alleges Myntra breached India's FDI norms by running multi-brand retail under a wholesale cash-and-carry cover, routing B2C sales through group entity Vector E-Commerce to sidestep foreign investment curbs.
The ED accused Myntra of breaching India's FDI norms worth ₹1,654 crore by allegedly conducting multi-brand retail under a wholesale cash-and-carry cover, routing B2C sales through group entity Vector E-Commerce to sidestep foreign investment curbs.